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	<title>Warren Neidich &#187; Press</title>
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	<description>The Works of Warren Neidich</description>
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		<title>Warren Neidich, Reinventing History Emancipating the Archive</title>
		<link>http://www.warrenneidich.com/warren-neidich-reinventing-history-emancipating-the-archive/</link>
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		<pubDate>Sun, 06 Nov 2011 15:37:33 +0000</pubDate>
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		<title>Warren Neidich &#8211; Horizon Swell (Gezwollen horizon, Warren Neidich bij Fons Welters)</title>
		<link>http://www.warrenneidich.com/warren-neidich-horizon-swell-gezwollen-horixon-warren-neidich-bij-fons-welters/</link>
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		<pubDate>Sun, 06 Nov 2011 15:33:30 +0000</pubDate>
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		<title>Acceptable Differences: Pluripotentiality and Painting</title>
		<link>http://www.warrenneidich.com/acceptable-differences-pluripotentiality-and-painting/</link>
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		<pubDate>Tue, 01 Nov 2011 10:35:35 +0000</pubDate>
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		<description><![CDATA[<p>Lazar Trifunovic considered art to be a complex phenomenon wherein a lot of other complex phenomena fit in, (1) but he pointed out that art, if it is to live with the times wherein it is created, must listen to its sounds, its problems and&#8230; <a href="http://www.warrenneidich.com/acceptable-differences-pluripotentiality-and-painting/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<p>Lazar Trifunovic considered art to be a complex phenomenon wherein a lot of other complex phenomena fit in, (1) but he pointed out that art, if it is to live with the times wherein it is created, must listen to its sounds, its problems and pains.(2)</p>
<p>If it is to be relevant in the 21st century, the gallery must simultaneously be an open network, a black box, a white cube, a temple, a laboratory and a situation. It must take on the form of a creative partnership between a curator and a producer, between an art object and the idea of art.(3)</p>
<p>In view of the fact that contemporary art is merely another niche within the framework of the overall intensive cultural production, especially within the surroundings of web 2.0, art criticism is addressed to a small number of insiders who, even when they really are interested in reading it, do not have too much time for doing so. If criticism has no market value and logic, its chances of finding its own space within the framework of cultural production lies in its being inscribed into curatorial practice.</p>
<p>If the purpose of practice is action itself, (4) the kind of action that characterises curatorial practice is aimed at creating a context wherein worlds meet and where continual negotiation between various regimes of knowledge, between art and its public, is stimulated. The policy that I am advocating is not necessarily directed towards finding final solutions but rather towards stimulating dialogues and understandings inside the times wherein we act in combination with historical precedents, theoretical reflections and concrete processes.</p>
<p>Paul O’Neill (5) speaks of the difference between a co-dependent and independent curator. According to him, it is not possible to be a curator without being dependent on institutions which one is in continual negotiation with. He stresses the dysfunctional aspect of this relationship, which is often unidirectional and emotionally destructive. Even though the majority of projects come into being through such cooperation, the independence of my being an agent is marked by my determination not to reproduce the system but to introduce a different perspective into institutional operations. An independent perspective is based on information and knowledge characteristic of transnational networks that I belong to, which specifically engage the methodology of curatorial practices. Pursuing this further, I try to ponder how the role of art is modifying the institutional socio-political paradigm.</p>
<p>Contemporary art, without utopian expectations, enables us to reread and reconsider the views of Lazar Trifunovic. My aim here was to stimulate the multiple ontologies of painting and conceptual art and to point out the outdatedness of an essentialist notion of art, reflected in the following view: art has never been so banal and so concrete as to make distinctions between certain political and economic systems – nor is it today.If social systems differ, do people differ as well? Are men/women different today merely because they live within the framework of different productive processes? Art has never counted on elements limited to the ‘national’, in the narrow sense of the term or upon specific socio-economic processes in the broader sense. Rather it has come into being as a product of the spirit, as a result of its conscience. Art has nothing in common with the outer, physical landscape and collective social relations. It only depends on the inner psychological landscape of the creator, on his/her personality. (6)</p>
<p>What we can conclude from these statements is that Trifunovic is arguing for essentialist things. As such his entire argument calls for the emancipation of the individual from his surroundings and strives for the production of an apolitical art. For art and curatorial practice based on poststructuralism, the discourse of the surroundings is essential. They are both the result of discursive production. Today, through reconstructing the cultural landscape, different formations are created. Post-structuralism is also important for Warren Neidich’s culturally inflected Becoming Brain model whereupon ideas like feminism, post-colonialism and queer theory play as important roles as science in generating knowledge and in sculpting neural networks and its counterpart contemplation.</p>
<p>The exhibition of Neidich is an intellectual horizon that complements the public sphere by revitalising and reinterpreting art history, activating experimentation and theoretical reflections, evaluating process, dialogue and participation. His works exhibited here, Education of the Eye (2010) and Rainbow Brushes (2008) understand art as an existentialist investment, a set of ideas, and redefine the relationship between form and the conceptual gesture, with a view to critically setting the system in motion.</p>
<p>Neidich’s gesture counts on power as the modifier of the neurobiological architecture, coupled to the machinic assemblage of the socio political economic cultural system at large set in motion by its surroundings and context, and uses memories in order to create a plan for future decisions and action.(7) This approach enables him to shift away from a rigid and normative understanding of artistic practice, on the one hand, and from an essentialist one, on the other, and to review what Maurizio Lazzarato refers to as “noopolitics” (8), that the focus of power and the technology at its disposal is not the materiality of the body but its psychic life, especially its memory an attention.(9) The self-portrait of the artist with a palette, created by Vasa Pomoricac and dating from 1932, (10) as well as the overall context of the Lazar Trifunovic Award, have been repositioned, through form and performance, within the framework of a collective process of self-orientated individuals whose interests were joined in order to discover what painting and criticism presuppose today and how they can be relevant. Historical heritage is an integral part of contemporary experience, and the participation of ten contemporary artists and five experts in an experiment created new possibilities of critical engagement. Neidich has staged his historical dialectic dramaturgy at the Belgrade Cultural Center to illustrate a paradigm shift from previously known biopolitics to noo- power – information power: objects no longer change brains, It is information that changes them. Through this project, contemporary art makes it possible for us to create an awareness of differences that are conditioned by various forms of power acting in geopolitical, ideological, economic and scientific contexts. While science is finding similarities and consistencies, art is about creating difference and unleashing the pluripotentiality. One artist and one art work has the potential to reset artistic parameters and change the history of art.</p>
<p>1 Attention, Criticism!, ed.. Radonja Leposavi! et al., Kulturni centar Beograda, Beograd 2009, p. 41.</p>
<p>2 Ibidem p. 42.</p>
<p>3 Iwona Blaswick, “Temple/White Cube/Labaratory”, 2007, p. 152, Rethinking Curating.</p>
<p>4 Beginning with Aristotle’s Nicomachean Ethics, Virno speaks of the difference between work, that is – poesis, and political action, that is – practice, in the sense that poesis produces the object that is left out of practice.</p>
<p>5 Beryl Graham, Sarah Cook, Rethinking Curating: Art after New Media, MIT Press, Cambridge, Mass., 2010, 152.</p>
<p>6 Attention, Criticism!, ed.. Radonja Leposavic et al., Kulturni centar Beograda, Beograd 2009, p. 92</p>
<p>7 Elkhonon Goldberg, The Executive Brain, Frontal Lobes and the Civilized Mind (New York: Oxford University Press, 2001), p. 72.</p>
<p>In most real-life situations, we store and recall information not for the sake of recall itself, but as a prerequisite for solving a problem at hand. Here recall is a means to an end, not the end. Furthermore, and this is particularly important, certain memories are accessed and retrieved not in response to an external command coming from someone else, but in response to an internally generated need. Instead of being told what to recall, I myself have to decide which information is useful to me in the context of my ongoing activities at that moment.</p>
<p>8 Maurizio Lazzarato, “The Concepts of Life and the Living in the Societies of Control”, in: Deleuze and the Social, eds. Martin Fuglsang and Bent Meier Sorensen (Edinburgh: Edinburgh University Press, 2006), p. 186.</p>
<p>9 Ibid. Memory modulation would, therefore, be the most important function of noopolitics.</p>
<p>10 This work was lent to the Cultural Centre of Belgrade by the Matica srpska Gallery from Novi Sad, as a result of interinstitutional cooperation.</p>
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		<title>Dare Magazine: Warren Neidich</title>
		<link>http://www.warrenneidich.com/warren-neidich/</link>
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		<pubDate>Tue, 22 Feb 2011 10:59:54 +0000</pubDate>
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		<guid isPermaLink="false">http://www.warrenneidich.com/?p=2657</guid>
		<description><![CDATA[<p>Did she do it or – or not? One of the 2008 American presidential campaign’s central controversies concerned a dubious list of forbidden books. John McCain’s vice presidential candidate, Sarah Palin, was supposed to have compiled the list in her capacity as former mayor of&#8230; <a href="http://www.warrenneidich.com/warren-neidich/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<p>Did she do it or – or not? One of the 2008 American presidential campaign’s central controversies concerned a dubious list of forbidden books. John McCain’s vice presidential candidate, Sarah Palin, was supposed to have compiled the list in her capacity as former mayor of the small Alaskan city of Wassila. The aim of the compilation was allegedly to remove the listed titles from the local public library. Palin resolutely denied these accusations on several occasions. Her opponents, however, were not convinced. If the accusations were true, it would have been a clear case of censorship. If they weren’t true, then at least the existence of the hit list circulating the Web evidences a canon of disagreeable yet popular books – one that the conservative, evangelical American Right would love to have banished from public libraries.</p>
<p>Excerpt posted only.</p>
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		<title>Time Out New York &#124; Book Exchange at Glenn Horowitz</title>
		<link>http://www.warrenneidich.com/time-out-new-york-book-exchange/</link>
		<comments>http://www.warrenneidich.com/time-out-new-york-book-exchange/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 18:07:14 +0000</pubDate>
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		<description><![CDATA[<h3>Art day trips: Warren Neidich’s “Book Exchange” at Glenn Horowitz Bookseller</h3>
<p>By: T.J. Carlin &#124; <a href="http://www3.timeoutny.com/newyork/tonyblog/2010/07/art-daytrips-warren-neidichs-book-exchange-at-glenn-horowitz/">Article Link</a></p>
<p>If you’re looking for some culture and an investigation of patriotism with your sun this holiday weekend, try artist Warren Neidich’s gorgeous show at Glenn Horowitz Bookseller,&#8230; <a href="http://www.warrenneidich.com/time-out-new-york-book-exchange/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<h3>Art day trips: Warren Neidich’s “Book Exchange” at Glenn Horowitz Bookseller</h3>
<p>By: T.J. Carlin | <a href="http://www3.timeoutny.com/newyork/tonyblog/2010/07/art-daytrips-warren-neidichs-book-exchange-at-glenn-horowitz/">Article Link</a></p>
<p>If you’re looking for some culture and an investigation of patriotism with your sun this holiday weekend, try artist Warren Neidich’s gorgeous show at Glenn Horowitz Bookseller, a bookstore and gallery in East Hampton, New York. The central piece is a handsome steel bookshelf fashioned after a Constructivist aesthetic that houses all of the books Sarah Palin attempted to have banned from the Wasilla, Alaska, library. Whether or not these attempts at banning were successful is unknown; however, Neidich has enabled us to exert some control and rewrite history a bit in our own fashion: The participatory piece invites locals, over the course of the exhibition, to visit the bookstore bearing a red book and exchange it for one of the verboten. From 3 to 5pm today, there will be a book release for Neidich’s new artist’s book, The Sarah L. Palin Library of Censored Books.  Fri, Sat, Mon 10am–5pm; Sun noon–4pm. Through Monday, July 5.</p>
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		<title>On Visualized Vision In The Early Photographic Work Of Warren Neidich</title>
		<link>http://www.warrenneidich.com/on-visualized-vision-in-the-early-photographic-work-of-warren-neidich/</link>
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		<pubDate>Mon, 26 Apr 2010 19:03:35 +0000</pubDate>
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		<guid isPermaLink="false">http://www.warrenneidich.com/?p=2501</guid>
		<description><![CDATA[<h3>Abstract</h3>
<p>This article contains an analysis of Warren Neidich’s early photographic work of 1997 until 2002. These works which are linked to the extensive theoretical production of the artists are contextualized with the concept of the dispositif and apparatus which was developed by Michel Foucault,&#8230; <a href="http://www.warrenneidich.com/on-visualized-vision-in-the-early-photographic-work-of-warren-neidich/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<h3>Abstract</h3>
<p>This article contains an analysis of Warren Neidich’s early photographic work of 1997 until 2002. These works which are linked to the extensive theoretical production of the artists are contextualized with the concept of the dispositif and apparatus which was developed by Michel Foucault, Gilles Deleuze and recently Maurizio Lazarrato. The article provides a close description of the parameters of four pivotal work groups of Neidich’s early practice, Brain Wash (1997), Double Vision (1997-2000), Short Reverse Shot (2001) and Law of Loci (1998-1999). These works were realized with the aid of low-tech devices stemming from neuro-ophthalmology, marking the interface between current neuro-philosophical discourses such as bio-politics, the plasticity of the brain, the apparatti of visual, i.e. analog and digital culture, and the philosophy of memory. It is suggested that Neidich, even though he intervenes and contributes importantly to these intermingling discourses in a broad manner, is particularly interested in the degraded and infirmed implementations of human vision in order to explore new sensations and habits of perception.</p>
<p>When one reads about Warren Neidich’s early work of the 1990s, particularly about <a href="http://www.americanhistoryreinvented.com/">American History Reinvented</a>,(1)  most of the focus concerns an interpretation of the technical aspects of the production of his oeuvre through a media-philosophical scrim upon which an exploration of the cultural milieu is made possible. Foucault’s notion of Apparatus(2)  and the dispositif, developed further by French film theorist Jean-Louis Baudry in the mid-seventies (Baudry, 1975), are relevant to any exploration of Neidich’s work.(3)  Having imported optical devices, mainly from the realm of neuro-ophthalmology, for the production of his art works one can utilize these aforementioned theoretical concepts in order to understand his projects more concisely especially those produced and discussed in this paper between 1997 and 2003. The apparatus as a technical term hints at the practical elements of the “machines of seeing” of our “scopic regimes” (Jay, 1988: 3-27) such as photo, film and video camera, projectors as well as the projection space of a cinema (or lecture hall), and finds its counterpart in the idea of the dispositif which supplements – in a more general way – these two closely aligned concepts of structuralism and early structuralist film theory and a more recent counterpart in Maurizio Lazzarato’s media theoretical concept of Noo-politics. For him power establishes itself over the brains of the multitude from afar through the use of contemporary apparatti like the internet and particularly software agents which limit difference and create homogeny by administrating attention and memory (Lazzarato, 2003: 186).</p>
<p>However fascinating the mechanisms of seeing in modern times became when thinking of amateurish photo practice or visits to the movie theatre, the history of vision is above all a history of consumerism and paternalism one hand, and of eagerness for knowledge in the scientific domain on the other. Considering these complex interwoven territories, where vision (in the sense of perception) is subject to the power of knowledge, one can trace back in history its incredible power of infatuation, a danger that is embedded and reproduced more than ever in the digital image.</p>
<p>The idea of a ‘seduced vision’ through an analysis in time both backwards and forward as opposed to one that is simply linear and positivistic to produce, if you will, a-temporal machinic assemblages is inspiring. During the 19th century, scientific photography did not only bring to light until then unknown pictures such as Auguste-Adolphe Bertsch’s mites and other species which were unable to be seen with the naked eye or Josef Maria Eder and Eduard Valenta’s radiographs of animals. Fascination for micro-photography went so far that until the 1860s scientists still believed it possible to see more in a photographic detail when it was blown up. For instance, grains in the film emulsion became when blown-up proof of the existence sub-cellular particles and organelles. That was a tragic misinterpretation of the photographic ontology (Breidbach, 2002[1998]: 221-250). This also calls to mind the intricate investigations on Secondo Pias first photographic capturing of the Holy Shroud in 1898. Photography is, as it may seem, the medium per se to “search for something” (Geimer, 2002: 143-145) that is in flux in its state and hardly recognizable let alone visible.</p>
<p>That these misinterpretations were finally discussed tells one that vision and history cannot be understood separately from each other. Jonathan Crary’s Techniques of the Observer. On Vision and Modernity in the Nineteenth Century (1990) is considered to be an important reference in the delineation of the evolutionary history of modern vision linking it, as it does, to the use and forms of diverse optical devices invented and used during the century of the Industrial Revolution. Crary made clear that an optical machine as primitive as it may look for us today was a device of wonder, fascination and fantasy then. Notwithstanding, it is striking enough that even simple devices such as the stereoscope, which can be tested in many museums of film history these days, are still appealing to us.(4)  Stereoscopes, stroboscopes and zoetropes (and the photographic camera) – all pre-cinematic devices have not only been set up in amusement parks of the 19th and early 20th century (Maase, 1997), but were simultaneously used as objects to probe visual capacities such as “time-sense” and “space-sense” perception. Hugo Münsterberg, a German American pioneer in film theory and author of The Photoplay: A Psychological Study (1916), anticipated, as Giuliana Bruno in an extensive essay made strikingly clear, the “neuroaesthetic approach” (Bruno, 2009: 92) which has been developed by Neidich among others and which is being discussed widely in Anglosaxon and German art criticism since the turn of the 21st century.(5)  Naming an example, Münsterberg investigated at Harvard Psychological Laboratory how film montage – motion – is able to affect emotion and empathy (Bruno, 2009: 102-103), i.e. in neuroaesthetic terms the shaping of the brain as it were.</p>
<p>This essay is not able to investigate how optical devices influence one’s brain structure in the sense of its changing neuro-physiological states from a scientific neuro-psychological point of view, nor does it explore the artistically less interesting phenomenon of evocating certain visual stimuli in order to surprise or manipulate the viewer as one can see it in works using mirrors or light for example. It shall trace back Neidich’s artistic interpretation of low-tech devices from neuro-ophthalmology such as the prism bar and Lancaster glass, which became adequate items with which to explore their possibilities as hybrid interfaces. These Hybrid Dialectics, as he calls them, are neither diagnostic devices used to determine abnormalities of the brain, nor are they meant to merely obtain particular artistic expressions, but a middle ground with which to “produce new kinds of images in the hope of enlisting in the viewer new sensations and habits of perception.”(6)  In this context, the idea of the extended cognition plays a mediating role in Neidich’s thinking as there is the “plastic brain” (Clark, 2008: 68) which is subject to constantly altering states, for instance in the man made milieu in which a series of designed and engineered apparatti are embedded in analogue and digital culture in order to make scopic regimes immediately usable. By linking the history of vision to processes such as cinematic suture, Neidich’s interest lies interestingly enough less in extending the perceptual cognitive apparatus, but in discovering its degraded and infirmed margins.(7)  It is the field of rupture and manipulation of the institutionality of visual culture that Neidich intervenes pushing forward the discussion on the idea of the “distribution of the sensible” (Rancière, 2006)(8)  and the so-called “economy of attention”, the economic concept of the cyberspace and its urge to bind attention (Mandel and Van der Leun, 1996).(9)  The focus of this essay lies therefore in this intriguing relationship between the exploration of a tool (the optical devices) as a metaphor for occidental cultural thinking and its literal use following self-conscious representational strategies. In this sense it can be seen that the exploration of technical and optical devices in the field of art practice is very often misleading viewer’s attention to the wrong site most notably when visual phenomena evoke first of all sensational pleasure. In the case of Warren Neidich’s early photographic pieces one can see how he oscillates between the techné of the artistic process and the realm of the artistic invention.</p>
<p>One of Warren Neidich’s first artworks is a video called Brain Wash from 1997. A man sits at a table and focuses on a rotating black and white striped drum. It’s a so-called “optokinetic drum”(10)  which is used as a simple device for stimulation and assessment of optokinetic nystagmus, an involuntary eye movement, respectively. Brain Wash was Neidich’s first application of his Hybrid Dialectics and was closely aligned with the concept based on Marcel Duchamp’s idea of the objet trouvé by which the double-sided, hybrid character of a work of art as dependent on its authoritative context is made strikingly clear for the first time in art history. The camera/viewer observes the man staring at the drum and a close-up of the eyes shows the particular eye movement of the protagonist. This kind of subtle vibration of the eyeballs is followed by a cut away shot of the eyes of the man at a distance which now move rhythmically to and fro, left and right. In the next scene the viewer visualizes a 180 degree pan of the horizon which is made to shake and tilt. The purposeful shaking of the hand held camera in this sequence is a direct reference to the type of unstable frame that characterizes Lars von Trier’s aesthetics of Dogma. The notable linkage of the camera as apparatus connected to the apparatus of seeing was a nod to Duchamp’s Handmade Stereopticon Slide (c. 1918-1919) which fuses geometry, projection and perception paradigmatically showing the horizon of the sea and an octahedron. As Neidich pointed out, this particular sequence depicts the “eratic spaces of a world in transition.”(11)  At the conclusion of the 180 degree camera pan movement there is a cut to the man again (revealing that it was apparently not he who was looking), followed by a close-up of the eyes again looking left and right, ending in a fade-out of the rotating optokinetic drum. The whole story is accompanied by a fast-paced sound track from the Japanese pop group Pizzicato Five.</p>
<p>Brainwash can be seen as sort of a comedy. Its narration is based on different filmic strategies such as the use of the linear arrangement of sequences at the beginning in which tracking shots, cutting in and away and the close-up are assembled together. This virtual movement is traditionally perceived as a stringent development of a simple time-space-relationship as can be observed in the early films of the Lumière brothers. The other strategy, the more elaborate one, is the shot reverse shot, a film technique that imitates throwing a glance at another person, often off-screen, in order to make clear to the spectator which protagonists are looking at each other. Simply said, each device which interrupts the traditional filmic eagerness to imitate human perception gives evidence to the factitiousness of the film. This happens in Brainwash in a quite tricky way when filmic conventions are broken up by juxtaposing sequences that give one the impression that they fit – nevertheless, they don’t. The piece is therefore even more of a caricature in the sense of E. H. Gombrich’s definition of identities that “do not depend on the imitation of individual features so much as on configurations of clues (…)” (Gombrich, 1986: 292). Similarly, Neidich does not seem to guide the perception of the viewer to clues just in order to communicate a content, but to the quite opposite, paradox direction. Having the optokinetic nystagmus caricatured by eyes moving is one such paradox for from a neuro-scientific point of view one has nothing to do with the other. This example displays how two divergent concepts collide. Even more obviously is the tilting shore as a sequence which depicts the internalised vision of the protagonist. Again, it is neither nor. As the camera moves around and stops at the body of the man, the sequence of the shore is a “double-vision” film convention, unclear of course who is who and who sees what. Nevertheless, this is Neidich’s manipulation of the cinematic gaze and – above all – his engagement in the philosophy of perception.</p>
<p>Brainwash can be considered a relevant example to introduce Warren Neidich’s medium comprehensive practice. His practice is shaped by a thorough knowledge of the physiognomy of the eye and the brain, the psychology of perception and the history of art. He uses optical devices as a starting point from which he explores his core questions. As one can understand in seeing Brainwash he uses low-tech devices and, as in this case, filmic (that is perceptional) conventions, in order to visualize what effects and shapes the brain, but also deceives the eye. The optokinetic drum in the beginning and the end of the video serves as a parenthesis. If Neidich would have executed this image as a painting, it could have been something such as Bridget Rileys’ Cataract 3 (1967) whose title, it is not without reason, is also a notion from ophthalmology. Strikingly, Riley’s and Neidich’s artistic expression is inspired by a negative connotation: the defect of vision. Working with the negative(12)  Neidich reformulates what is considered a damage to or a loss in vision. Another series of work, his photographs Double Vision (1997-2000), among others, take up this idea and transfer it into a paradoxical but positive result. Double vision, or diplopia, is a dysfunction of one or both eyes, so to speak a misalignment of the eyes which results in seeing double. Interestingly enough the brain is able to correct and suppress the information of one eye because movement through space proves evolutionarily speaking difficult and even dangerous.</p>
<p>Double Vision, Louse Point (1997-1998) is a series of photographs that shows scenarios of bathing people at the beach of Louse Point on East Hampton, New York. The images are a reminder of the recreational gatherings of the well-known artists and writers Willem de Kooning, Jackson Pollock, Lee Krasner, Helen Frankenthaler, Clement Greenberg and others in the 1950s. Neidich’s images obtain a touch of nostalgia by equilibrating the photographic colours, mainly by reducing magenta that gives the impression as if the photographs had been exposed to too much sun.(13)  The images show an unusual element: translucent blue and red circles, reminding one of the strange phenomenona of orbs.(14)  Unlike the opaque blobs on John Baldessari’s faces, Neidich’s spheres do not replace, mask or abstract, but float and shimmer translucently like extraordinary atmospheric phenomena – blue tinted lunar eclipses, red fireballs, but also the diaphanous coloured glass of a Claude’s glass. There is something mythical about them with their coronas, as they seem to move “spot lighting” the outer world like a light ray either ignoring people in the image or aiming directly at them. By being translucent, the coloured circular surface marks undoubtedly an area between the viewer and the scenery.</p>
<p>The phenomenon of double vision is not seen here as a misalignment but as a movement into visual depth towards the vanishing point. Being created by placing a Lancaster glass in front of the camera lens,(15)  Neidich’s apparatus refers to the single point perspective construction as an expression of the outer world’s symbolic form in Erwin Panofky’s sense (Panofsky, 1991). However, there is also the artist’s other interest in visual perception in a more physiological way than Panofsky. One can argue, that Neidich’s photographic work also marks a spot as an area of afterimage, pointing out unknown areas of the science of neurology with a hint to “cognitive ergonomics” as he calls it (Neidich, 2003: 21). The phenomenon of afterimage can serve here as a metaphor of what can be seen in this image production, an amalgam of remembrance, inner perception in the shape of visualized visual traces of the brain cortex, and most of all the result of an artistic process to break up the mimetic function of photographic representation.</p>
<p>Warren Neidich makes ample use of optical devices in his early art works. Another work, Shot Reverse Shot is a series of performances, resulting in a video and a series of photographs. Again, he is not reformulating the traditional filmic strategy of the shot reverse shot, but uses the technique literally in order to obtain not only unknown visual experiences but also distinct viewing structures. The prism bar, which is held in front of the protagonist’s eyes, fans out perception revealingly in both ways. The object is a neurological and ophthalmological device to measure an eye’s deviation after a stroke or a trauma for the later surgical reconstruction of the misalignment and reconstitution of single vision. In Shot Reverse Shot it is used as a cadenced glass to look through, a window which is in itself the traditional metaphor of vision since the picture pane depictions by Leon Battista Alberti in De Pictura (1435) and Albrecht Dürer in Underweysung der Messung (1538). Exploring the situation of the two protagonists – viewers, one of them filming the scene – who look through the prism bar standing in front of each other and experiencing a refracted view, one is immediately reminded of another concept of perception which is Jacques Lacan’s often cited three diagrams from The Four Fundamental Concepts (1981). As Martin Jay pointed out, Lacan was very much inspired by his friend of the Surrealist magazine Minotaure, Roger Caillois, who introduced a dihedron to “clarify the relation between eye and gaze (…) in his 1935 essay on ‘Mimétisme et psychasthénie légendaire’” (Jay, 1993: 365). Lacan developed the idea of the screen (écran) which is the site of correlation between one’s eye looking at an object and the gaze (marked as “light”) looking back. It is intriguing to see that Lacan is using the metaphor of the camera to come to the second diagram(16)  and to his understanding, that what “was looking at me at the level of the point of light, the point of light, the point at which everything that looks at me is situated.” (Lacan, 1981: 95 and Jay, 1998: 365).(17)  In his concept the screen is the place of the subject who is not only “caught, manipulated, captured in the field of vision,” (Lacan, 1981: 92 and Jay, 1998: 364) but who also embodies the paradox of being in between light and the opaque simultaneously. With the screen concept the single focus of the God’s eye-view is clearly abandoned. Coming back to Neidich’s work Shot Reverse Shot one can trace back such concepts by understanding the prism bar as a place of interference. The viewing structure is antidromic, even equally administered between different protagonists who are all from mixed ethnical background. Each one embodies different historical conceptions using the analogue simple device of a prism bar or the digital video camera. One can even argue that the gaze of the protagonists, being documented on one side, experienced unmediated on the other, is a paradigm of an altering subjectivity in process by the aid of a prosthesis and a clue to the neo-liberal global world order governed by the WWW.(18)  This would also sync up with Lacan’s notion of the screen as a place of mediation. Kaja Silverman commenting on this relationship proposed that Lacan’s screen is also subject to social and historical interpretations “by describing it as that culturally generated image or repertoire of images through which subjects are not constituted, but differentiated in relation to class, race, sexuality, age and nationality,” (Silverman, 1989: 75-76) an observation which also possesses validity in Neidich’s work.</p>
<p>Using the prism bar in a direct way such as in the Shot Reverse Shot project one can also observe that in its playful use it instigates the dissolution of personal space and boundaries that determine personal interactions. Even though vision is refracted, the process of seeing not only more but above all unconventionally is, as mentioned above, crucial and is very much related to Neidich’s neuro-biopolitical interests. Whereas Shot Reverse Shot can be seen as part of Neidich’s interactive projects the last photographic series being discussed in this paper is dedicated to photography as a medium of guarding the past (actually the present in its moment of capturing) for the future. It is also part of Neidich’s extensive explorations into the “History of Consciousness”.</p>
<p>Law of Loci was undertaken by Neidich in a short time span of approximately fifteen months in 2002-2003 when the artist visited his ill father’s home outside New York City regularly. The term describes the main mind memory aid of the Antique world delineated by Cicero in De Oratore. Cicero himself employed the method to memorize his speeches by walking mentally through the area of the Forum romanum. Simonides of Ceos, the legendary inventor cited by Cicero, found out that by using the spatial relationship of the imagination of a house one is able to recall things better. Instead of walking mentally through the space of the house he grew up in he instead physically wandered from room to room as well as outside revisiting spaces of his childhood and adolescence where things had happened to him. This physical component of the project became pivotal. By moving through his parents’ house and its environments the artist explored and questioned what is one of the core functions of photography: capturing traces of actuality. As Roland Barthes has showed so poignantly in Camera lucida (1981) the photograph occupies the place of remembrance and mourning. It is still striking that capturing images of beloved persons and places, the present of that particular moment is inscribed into the surface of the filmic material as soon as it is taken and is turned into the past the very moment. Neidich’s series of Law of Loci above all visualises this paradoxical nature of photography.</p>
<p>The photographs of Law of Loci were taken through a prism bar with positive-negative Polaroid film material. They depict a fragmentary vision of the house, selected views from its inside such as photographs hanging on a wall, curtains, and also Neidich’s father. They also show its close surrounding, a lake, a shack, tables and chairs in a garden, and trees. The pictures are sometimes blurred, often tilted, and black and white. Having used Polaroid film material the idea was to capture a snapshot instantly, finding a visual analogy of an experience that cannot be caught in a picture without undergoing essential transformations. As Thierry de Duve argues, the “snapshot is a theft; it steals life. Intended to signify natural movement, it only produces a petrified analogue of it. It shows an unperformed movement that refers to an impossible posture. The paradox is that in reality the movement has indeed been performed, while in the image the posture is frozen.” (De Duve, 1978: 114). Neidich’s way to produce these images was not only to move physically through space in order to find views which represented his remembrances of the house at that particular moment. He also had to move the prism bar in order to split up his own vision and receive an aesthetic expression which in some ways mimics early movement studies of the history of photography. Therefore, the effect of instant photography was not based on capturing the fluidity of life, but on seeing the effects of the prism movement in the moment when the images were taken. As de Duve argues, not only the image is frozen, but in Neidich’s case even movement is brought to a standstill. By using this unorthodox photographic practice Neidich found a way to match the physical world with an analogue of his mental vision of the non-depictable, arguing that memories are unable to be captured in a picture and can only be visualised by finding a metaphorical counterpart. Memory is considered non-representional, continual and performative, as Gerald Edelman and Giullo Tononi recently argued: “(…) memory in global mappings is not a store of fixed or coded attributes to be called up and assembled in a replicative fashion as in a computer. Instead, memory results from a process of continual recategorization (…) There is no prior set of determinant codes governing the categories of memory, only the previous population structure of the network, the state of the value systems, and the physical acts carried out at a given moment.” (Edelmann and Tononi, 2000: 97-99).</p>
<p>This understanding of a performative mutating memory could be also seen in relation to the German film theorist Siegfried Kracauer’s concept of the photographed object or person as a ghost. In the early essay “The Photograph” (1927) Kracauer describes how capturing a photograph of an actuality is gradually sliding into the far past and that there is always a drifting away of the past from the present. As German film theorist Heide Schlüpmann pointed out, Kracauer’s concept of photography in the interwar times was very much influenced by Marcel Proust’s A la recherche du temps perdu where the French novelist delineates his encounter with a photograph of his grandmother (Schlüpmann, 1991: 115).(19)  The image of the grandmother plays an equivalent crucial role in Kracauer’s essay because he had recognised a sort of estrangement in it (Schlüpmann, 1991: 116)(20). Kracauer sees a dichotomy between the photograph and the memory arguing that memory “encompasses neither the entire spatial appearance of a state of affairs nor its entire temporal course. Compared to photography, memory’s records are full of gaps,” therefore “memory images retain what is given only insofar as it has significance. Since what is significant is not reducible to either merely spatial or merely temporal terms, memory images are at odds with photographic representation.” (Kracauer, 1995[1927]: 50). Kracauer’s understanding of photography is not primarily based on the ontological concept of the analogue print with a reference to positivist science as can exemplarily be seen in Roland Barthes’ concept of the referent. He recognises different temporal states of a photograph and made clear that even though temporality is written into the process of registering an image, the photographic image does not conserve the depicted but rather destroys it. This can be seen in his extensive exploration of the photographs of different women such as his grandmother. Most importantly his research is based on a present evaluation of the photographic effect and in distance to the various pasts which are trapped in the photographs.</p>
<p>Neidich’s Law of Loci is not only an example of photographic imagery which is not able to preserve the past in a constant way, even less as a visualization of personal memories. His conceptual approach is based on pivotal theories of photography and the mnemosyne dealing with the idea of capturing the personal and the present which is in flux of being lost, becoming the past immediately. Admittedly, the process of production is insofar technical and a re-evaluation of photographically registered movement as it is based on the structure of the apparatus. And even though the images of Law of Loci recall Etienne-Jules Marey’s geometric chronophotographs or Eliot Eliofson’s photograph of Marcel Duchamp decending a staircase (21),  Neidich’s process is less conducted towards an exploration of the physical conditions of light exposure and film speed. The so obviously registered movement is produced on a third spot, namely with the help of an optical device which is linked to the science of perception and, not to forget, the failure of human vision. Even though quintessentially analogue the pictures of Law of Loci have to be understood as unfathomably detached from the referential nature of its production. The question remains unanswered if an understanding of these works necessarily ask for a clarification of its production process, if one remembers the examples from the past when magnifying glasses made so far unknown worlds visible. Neidich’s early photography serves both ways, and its conceptual nature makes a deep understanding of the metaphorical meaning of the artist’s use of optical devices visible. However, despite the media-philosophical and the literal use of these objects, the photographic works also can be seen as a sort of enigmatic pictures that link the nature of these images not to the visible world, but to notions of the unreachable.</p>
<h3>References</h3>
<p>Barthes, R. (1981) Camera lucid: reflections on photography. New York: Hill and Wang.</p>
<p>Baudry, J.-L. (1975) ‘Le dispositif: approches métapsychologiques de l&#8217;impression de réalité’, Communications 23: 56-72.</p>
<p>Breidbach, O. (1998) ‘Der sichtbare Mikrokosmos. Zur Geschichte der Mikrofotografie im 19. Jahrhundert’, Fotogeschichte, Beiträge zur Geschichte und Ästhetik der Fotografie 68/69: 131-142; English reprinted in Breidbach, O. (2002) ‘Representation of the microcosm &#8211; The claim for objectivity in 19th century scientific microphotography’, Journal of the History of Biology 35: 221-250.</p>
<p>Breidbach O. and Clausberg K. (1999), Video ergo sum: Repräsentation nach innen und aussen zwischen Kunst- und Neurowissenschaften. Hamburg: Verlag Hans-Bredow-Institut.</p>
<p>Bruno, G. ‘Film, Aesthetics, Science: Hugo Münsterberg’s Laboratory of Moving Images’, Grey Room 36 (Summer 2009): 88-113.</p>
<p>Clausberg K. (1999) Neuronale Kunstgeschichte: Selbstdarstellung als Gestaltungsprinzip. Wien, et al.: Springer, 1999.</p>
<p>Clark, A. (2008) Supersizing the Mind: Embodiment, Action, and Cognitive Extension. Oxford, New York: Oxford University Press.</p>
<p>De Duve, T. (1978) ‘Time Exposure and Snapshot: The Photograph as Paradox’, October 5: 113-125.</p>
<p>Dietz, S. (1989) American History Invented. New York: Aperture.</p>
<p>Foucault, M. (1980) Power/Knowledge: Selected Interviews and Other writings, 1972-1977, ed. and trans. C. Gordon. Brighton: Harvester Press.</p>
<p>Geimer, P. (2002) ‘Searching for Something. On Photographic Revelations’, in Iconoclash: beyond the image wars in science, religion and art, ed. Bruno Latour, Peter Weibel. Cambridge, Mass., et al.: MIT Press.</p>
<p>Gombrich, E. H. (1986[1960]) Art &amp; Illusion. A study in the psychology of pictorial representation. London: Phaidon.</p>
<p>Jay, M. (1988) ‘Scopic Regime of Modernity’, in Vision and Visuality, ed. Hal Foster. Seattle: Bay Press.</p>
<p>Jay, M. (1993) Downcast Eyes: The Denigration of vision in Twentieth-Century French Thought. Berkeley: University of California Press.</p>
<p>Kracauer, S., (1995 [1927]) ‘Photography’, in Kracauer, S. The mass ornament: Weimer  essays, edited by Thomas Y. Levin. Massachussetts/London: Harward University Press.</p>
<p>Lacan, J. (1981[1964]) The Four Fundamental Concepts of Psycho-analysis, ed. Jacques-Alain Miller. New York: W.W. Norton &amp; Co.</p>
<p>Lazzarato, M. (2006) ‘Life and the Living in the Societies of Control,’ in Fuglsang, M. and Meier Sorensen, B. Deleuze and the Social. Edinburgh: Edinburgh University Press, 2006 page 186</p>
<p>Linke, D. B. (2001) Kunst und Gehirn : Die Eroberung des Unsichtbaren. Reinbek bei Hamburg: Rowohlt-Taschenb.-Verlag.</p>
<p>Livingstone, M. (2002) Vision and art: the biology of seeing. New York, NY: Abrams.</p>
<p>Maase, K. (1997) Grenzenloses Vergnügen : der Aufstieg der Massenkultur 1850 – 1970. Frankfurt am Main: Fischer-Taschenbuch-Verlag.</p>
<p>Maharaj, S. (2005-2007) ‘From the Afterlife to the Atmospherics reassessing our basic assumption’, in Journal of Neuro-Aesthetic Theory 4, <a href="http://www.artbrain.org/from-the-afterlife-to-the-atmospherics-reassessing-our-basic-assumptions">http://www.artbrain.org/from-the-afterlife-to-the-atmospherics-reassessing-our-basic-assumptions</a>/ (accessed February 12, 2010).</p>
<p>Mandel, T. and Van der Leun, G. (1996), Rules of the Net. On-Line Operating Instructions for Human Beings. New York: Hyperion Books.</p>
<p>Neidich, W. (2003) Blow-up: Photography, Cinema and the Brain. New York: D.A.P./Distributed Art Publishers.</p>
<p>Neidich, W. (2008). Earthling, New York: Pointed Leaf Press.</p>
<p>Neidich, W., et al., (2009a) ‘Some cursory comments on the nature of my diagrammatic drawing’, in Warren Neidich: Lost Between the Extensivity/Intensivity Exchange. Eindhoven: Onomatopee.</p>
<p>Neidich, W., et al. (2009b) “The Neuro-Aesthetic Library”, in in Warren Neidich: Lost Between the Extensivity/Intensivity Exchange. Eindhoven: Onomatopee: 114-119.</p>
<p>Panofsky, E. (1991[1927]) Perspective as symbolic form; transl. Christopher S. Wood. New York: Zone Books; Cambridge, Mass.: MIT Press.</p>
<p>Rancière, J. (2006) The politics of aesthetics.:The distribution of the sensible, ed. and trans. Gabriel Rockhill. London; New York: Continuum.</p>
<p>Schlüpmann, H. (1991), ‘The Subject of Survival: On Kracauer&#8217;s Theory of Film’, New German Critique 54: 111-126.</p>
<p>Silverman, K. (1989) ‘Fassbinder and Lacan: A Reconsideration of Gaze, Look, and Image’, Camera obscura 7: 54-85.</p>
<p>Stafford, B. M. and Terpak, F. (2001) Devices of wonder : from the world in a box to images on a screen. Los Angeles, Calif.: Getty Publ..</p>
<p>Zeki S. (1999) Inner vision : an exploration of art and the brain. Oxford, et al.: Oxford University Press.</p>
<p>Susanne Neubauer is a freelance curator and art historian. She was curator at Kunstmuseum Luzern, Switzerland, from 2002-2009 and is currently a PhD candidate of the University of Zurich. She is the author of numerous articles on contemporary art and the art of the 1970s. Her main interest is in the documentation and publication of ephemeral art, curatorial strategies and the reception of Latin American art in Europe. Her recent essays are on Ree Morton, Lygia Clark and Paul Thek.</p>
<p>Endnotes:</p>
<p>[1] The work American History Invented from 1989 is a thoughtful use of different historical printing materials, camera lenses, and archival display methods. See (Dietz, 1989).</p>
<p>[2] “The apparatus is thus always linked to certain limits of knowledge that arise from it and, to an equal degree, condition it”. See Michel Foucault’s understanding of the apparatus which is of particular interest for Neidich: (Foucault, 1980: 194-196).</p>
<p>[3] As are the works of Michael Snow, Stan Brakhage and Jean-Luc Godard. Neidich’s interest lies above all in the unveiled processes of the cinematic production as can be seen in Snow’s Wavelength (CAN, 1967), Brakhage Prelude: Dog Star Man (USA, 1961) and Godard’s Le mépris (F, 1963).</p>
<p>[4] The contrary case, I would suggest, is a walkable camera obscura where the projected image, depending on the weather outside, is usually not very well visible – and for your habits a disappointing matter.</p>
<p>[5] Neidich began lecturing on Neuroaesthetics in 1995 at the School of Visual Arts New York. See on his take on neuroaesthetics and the concept of neural plasticity: Journal of Neuro-Aesthetic Theory (www.artbrain.org; founded by Warren Neidich), (Neidich, 2009b: 114-119), (Livingstone, 2002), (Stafford and Terpak, 2001), (Linke, 2001), (Zeki, 1999), (Breidbach and Clausberg, 1999), (Clausberg, 1999).</p>
<p>[5] Email to the author, April 19, 2010.</p>
<p>[6] On the “intoxicated sight” see (Neidich, 2003).</p>
<p>[7] Neidich has referred several times to the work of Jacques Rancière, claiming that particularly in the mutation of the so-called “distribution of the sensible” the power of art can be found. Reformulated as “redistribution of the sensible” Neidich’s own theoretical writing links the concepts of power of Michel Foucault and Gilles Deleuze to Maurizio Lazarrato’s concept of “noo-power.” On this discussion see (Neidich, 2009a).</p>
<p>[8] In the sense of Thomas Mandel and Gerade Van der Leun, “attention is the hard currency of cyberspace.” (Mandel and Van der Leun, 1996).</p>
<p>[9] I do not agree in seeing a zoetrope in this device as many other writers have referred to when explaining Brainwash, including the artist. A zoetrope is a precinematic device which is created by a round cylinder obtaining observation slits and a series of images such as a galloping horse which are attached in the inside. While looking at a turning zoetrope, one’s eyes focus on the image(s) inside which causes the effect of the illusion of a moving image. There is no eye movement in itself which distinguishes the core function of a zoetrope from a optokinetic drum.</p>
<p>[10] “At the heart of this video is the notion of the cataclysmic shift of the viewer of the late 19th century as he or she transitioned into the early 20th century. A viewer in which cinema not photography would produce the conditions of perception and cognition.” Email correspondence with the author, April 19, 2010.</p>
<p>[11] Stan Brakhage’s experimental film Prelude: Dog Star Man (USA, 1961) where he scratches analogous film material or uses distorting lenses in order to receive unknown imagery to the eye is another example.</p>
<p>[12] Photographs change their colors due to chemical instability of the photographic paper. Magenta and yellow is reduced when photographs receive too much light, cyan and yellow are more instable in darkness.</p>
<p>[13] Some people believe that orbs are paranormal balls of light on photographs or video film.</p>
<p>[14] Neidich’s sculptural and photographic works, also the Hybrid Dialectic Device, were shown in the exhibition “The Mutated Observer, part 1” at California Museum of Photography in 2001.</p>
<p>[15] On Lacan’s use of the camera as metaphor or an “imaginary apparatus” see (Silverman 1989: 72).</p>
<p>[16] In this passage Lacan offers an anecdote of a floating sardine can in water. Lacan explained that the can “was looking at me, all the same. It was looking at me at the level of the point of light, the point of light, the point at which everything that looks at me is situated – and I am not speaking metaphorically.” (Lacan, 1981: 95), cited after (Jay, 1998: 365).</p>
<p>[17] The exploration of this condition influenced Neidich’s later work, Earthling. See (Neidich, 2008).</p>
<p>[18] „I was in the room, or rather I was not yet in the room since she was not aware of my presence… Of myself… there was present only the witness, the observer with a hat and traveling coat, the stranger who does not belong to the house, the photographer who has called to take a photograph of places which one will never see again. The process that mechanically occurred in my eyes when I caught sight of my grandmother was indeed a photograph.” Marcel Proust, In Search of Lost Time. Swann’s Way, quoted by (Schlüpmann, 1991, 115).</p>
<p>[19] Schlüpmann argues that this photograph in the 1920s was retrospectively already part of film, as its concept represented “the repression of death, the continuation of life”. (Schlüpmann, 1991: 116).</p>
<p>[20] Reproduced in Life Magazine, Nr. 284, New York,</p>
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		<title>Ein Porträt des Künstlers als Unbekannter</title>
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		<description><![CDATA[<p>Dass zwanzig dokumentarische Fotografien, aufgenommen an völlig unterschiedlichen,Stationen der Moderne’, ein serielles Kunstwerk bilden können, ist nur dadurch möglich, daß jede von ihnen einen Eindringling zeigt &#8211; den Unbekannten Künstler. Auf jedem dieser Photos, die einen eingefrorenen Augenblick aus dem öffentlichen Leben bekannter Protagonisten und&#8230; <a href="http://www.warrenneidich.com/ein-portrat-des-kunstlers-als-unbekannter/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<p>Dass zwanzig dokumentarische Fotografien, aufgenommen an völlig unterschiedlichen,Stationen der Moderne’, ein serielles Kunstwerk bilden können, ist nur dadurch möglich, daß jede von ihnen einen Eindringling zeigt &#8211; den Unbekannten Künstler. Auf jedem dieser Photos, die einen eingefrorenen Augenblick aus dem öffentlichen Leben bekannter Protagonisten und Mitglieder der Avantgarde und Neoavantgarde zeigen, hat er ein Gesicht durch sein eigenes ersetzt. Seine Selbstprojektion in eine Vergangenheit, die sich als fotografisch aufgezeichnete Geschichte präsentiert, beruht auf einem paradoxen Spiel zwischen der Aufdeckung seiner eigenen Identität und dem listigen Verbergen seiner künstlerischen ,Identität’. In diesem Werkkomplex oder eher Projekt ,Unknown Artist’ benutzt er sein Gesicht als bildlichen Nachweis seiner ,Identität’als Künstler und als Markenzeichen seiner künstlerischen ,Subjektivität’. Der Künstlername auf dem Werk ist jenes Parergon, das, wie Derrida sagt, sich weder äußerlich noch innerlich zum Werk verhält, sondern es wie ein passe-partout ,,einrahmt”. Indem er den Kult um den Namen des Künstlers und seine Signatur, die die Einmaligkeit des schöpferischen Duktus bezeugt, entmystifiziert, stellt er das Konzept der ‘künstlerischen Identität’und die darin verwobenen Begriffe Originalität, Authentizität und kreative Imagination in Frage. Diese Konzepte sind keine Erfindung einer modernistisch formulierten Kunst(geschichte), wie in unserer ,Post’-Moderne häufig behauptet wird, sondern sie sind als Konstruktionen tief verwurzelt in der Tradition des novum, die lange vor und nach dem Modernismus wirksam war. Im Kontext der klassischen Medien, insbesondere der Malerei, wo “die meisterhafte Faktur der Malerhand die bloße Materialität der malerischen Produktion vergeistigt, und wo die Hand zugleich zum Ersatz oder zur Zusammenfassung der identifizierenden Signatur wird (als Garantie der Authentizität), rechtfertigt sie den Tauschwert des Gemäldes und bewahrt seine Existenz als Ware.”</p>
<p>Für den gesamten Artikel bitte das folgende <a href="http://www.warrenneidich.com/wp-content/uploads/2010/12/PEJIC-Ein_Portrait_des-Künstlers_Warren_Neidich.pdf">PDF herunterladen</a>.</p>
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		<title>Reinventing History: Warren Neidich, Photography, Re-enactment, and Contemporary  Event Culture</title>
		<link>http://www.warrenneidich.com/reinventing-history-warren-neidich-photography-re-enactment-and-contemporary-event-culture/</link>
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		<pubDate>Sun, 21 Mar 2010 12:41:59 +0000</pubDate>
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				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.warrenneidich.com/?p=2435</guid>
		<description><![CDATA[<p><em>The role of the historian and the notion of what constitutes historical evidence have become  more unstable in recent decades, particularly with digital imaging technology. In Warren  Neidich’s project (and 1989 book) American History Reinvented, the photographer anticipated  the myriad current art practices that engage</em>&#8230; <a href="http://www.warrenneidich.com/reinventing-history-warren-neidich-photography-re-enactment-and-contemporary-event-culture/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<p><em>The role of the historian and the notion of what constitutes historical evidence have become  more unstable in recent decades, particularly with digital imaging technology. In Warren  Neidich’s project (and 1989 book) American History Reinvented, the photographer anticipated  the myriad current art practices that engage with re-enactment, where artists restage past  events to investigate current political and social condition. Rather than simply perpetuating a  complacent nostalgia for the past, a re-enactment as an art project may have the potential to  prompt a critical reevaluation of historical narratives. A consideration of additional, more  recent, photography suggests how Neidich’s American History Reinvented can be understood  as a precursor to the work of contemporary practitioners negotiating the territory of re-  enactment, particularly the UK artists Jeremy Deller (b. 1966), who won the Turner Prize in  2004; Tom McCarthy (b. 1969) and Rod Dickinson (b. 1965) in their collaborative projects;  and photographer Jim Naughten.</em></p>
<p>In 1989, Warren Neidich published his American History Reinvented, a vast project, using the medium of photography to engage in a discourse that goes further than the mere interpretation of history.1 Within Neidich’s many reconfigurations of history, a complex story is retold with layered and intricate methodologies, taking the viewer beyond memory, to uncharted territory where the line between truth and fiction becomes blurred. As Neidich’s philosophy is deeply rooted in cognitive science, he claims that the human brain is currently undergoing a phase of “cyborgisation,” due to immense and sudden changes in our media-centered technological environment. In his book Blow-up: Photography, Cinema and the Brain (D. A. P, 2003), Neidich proposes a model in which natural memory (those memories recorded through experience with the real world) and photographic memory (the production of memory constituted through the mind’s interaction with the plethora of mediated images found in books, advertising posters, in family albums, museums, billboards, and film) are in competition for neural space.2</p>
<p>Given Neidich’s emphasis on the formation of memories and their relationship to both authentic, lived experience and to photographic imagery, American History Reinvented can best be discussed in the context of theories of replay, sampling, and re-enactment, and as part of event culture and mass media. Neidich is playful in his reinterpretation of historical events in American history, and tests notions of truth within the history of photography, particularly within photojournalism. His reinventions go beyond the world of historical evidence, and into the realm of creative photography, where the notion of truth is subjected to the bizarre, surreal ambience of staged museum settings and the other institutional spaces that Neidich has critiqued. (See, for example, “Gallery,” p. 000: “Recoding American History, Roping off History,” 1986.) Neidich’s project crosses the line between documentary practice and conceptual art. As Pavel Büchler has argued:</p>
<p>A critical attitude towards older or concurrent (competing) modes of production is one of the most distinctive features of modern art. At its most radical, as for instance in 1960’s conceptual art, it was this systematic scrutiny of the traditions and conventions of modernist photography that brought to the fore the possibilities of integrating photography’s broader social functions, within art.3</p>
<p>Büchler puts forward the notion of “investigation” as the driving force behind this type of photography, and in this respect, Neidich’s practice corresponds to the work of Victor Burgin (b. 1941), David Hilliard (b. 1964), and Bernd (1931–2007) and Hilla Becher (b. 1934). A consideration of more recent photography suggests how Neidich’s American History Reinvented can be understood as a precursor to projects of contemporary practitioners negotiating the territory of re-enactment, particularly UK artists such as Jeremy Deller (b. 1966), who won the Turner Prize in 2004, Tom McCarthy (b. 1969) and Rod Dickinson (b. 1965) in their collaborative projects, and photographer Jim Naughten.</p>
<h4>History and Re-Enactment, Then and Now</h4>
<p>The role of the historian and the notion of what constitutes historical evidence have become more unstable in recent decades. The intervention of digital technology has revolutionized history-in-the-making, as well as the analysis and distribution of recordings of events. Neidich’s 1989 project interrogated these changes at the very beginning of this paradigm shift, highlighting the speedy, almost seamless, revolutionary changes within the culture of information technology. Simultaneously, Neidich’s work investigates issues of identity politics, and his method of exploration using historical evidence as a construction has only become more meaningful over time, and as the number of texts relating to these issues has increased.</p>
<p>Neidich’s project questions the supposedly harmless nostalgia offered by “living history” museums and re-enactments, revealing their one-dimensional view of events, and unmasking the information received in this context as inauthentic and fictional. It is the institutional context of the museum and the presumption of photography’s truthfulness that verifies the meanings attached to the reconstructed scenes. As one commentator has put it, “Neidich engages in an act of cynicism and originality…a fictional rectification of social roles that both pre- and postdates the famous Farm Security Administration Project that established the important role of the photographer in America’s social conscience.”4</p>
<p>Theorist of photography Vilém Flusser has claimed that the machine has dominated the postindustrial age, but specifically in the mode of what he calls “apparatus”: camera, computer, agencies of state, and market forces. Flusser insists that, “apparatuses were invented in order to function automatically, in other words independent of future human involvement. This is the intention with which they were created: that the human being would be ruled out.”5 What Flusser puts forward is the notion of the photographer as a “passive” interloper in the photographic experience, secondary to what is made possible by the technology at hand. The machine controls the processes, and even though the photographer makes a choice in relation to how the photograph is taken and processed, he or she is secondary to an outcome predetermined by the existing technologies. Neidich’s practice consistently and deliberately questions the apparatus as paradigm in his conceptual approach to reinterpretation, and in his groundbreaking project, he has self-consciously chosen handmade technologies in his interventions on prestructured historical events.</p>
<p>Neidich’s exploration of photography, history, and reinterpretation includes, for example, the juxtaposition of albumen prints with a set of photographs after retouching, printed at an amateur photo lab on RC paper, a cheap plasticized imitation of real paper (“Gallery,” p. 000: “Pseudo Event, Free Soil,” 1987–1988). The rationale for this choice is threefold: firstly, to draw attention to the importance of photographic materials and their symbolic function in the determination of photographic meaning. We are reminded that photographic history itself is not, as Beaumont Newhall suggests in his canonical chronicle of the medium, a linear progression of techniques, technologies, and creative potential.6 Secondly, the use of RC paper draws attention to the material distinctions between the handmade prints throughout the history of photography and the mass-reproduced machine prints of today. Finally, this decision binds these images, through their materiality, to other images that derive from library files in which one never has a chance to inspect the original archive or touch the original prints.</p>
<p>Later in Neidich’s ongoing project, he uses the giant Polaroid format in his appropriation and reshooting of the Associated Press propaganda photographs depicting Japanese Americans interned in relocation camps during World War II, fraudulentlymposed as happy and thriving individuals (“Gallery,” p. 000: “News from No-Place, Return of Loved Ones,” 1988–1989). These images operate alongside Neidich’s staged photos of African Americans inhabiting the life and roles of the nineteenth-century bourgeoisie in America. In this section (“Pseudo Event: the Politics of Appropriation”), the staging of historical events and their subsequent manipulation and falsification calls attention to the well-documented instances of similar alterations in archives such as those manufactured by Joseph Stalin and Mao Zedong, who felt it necessary to manipulate their own national photographic record in the hopes of solidifying personal legacies.7</p>
<p>Viewing and reinterpreting these photographs requires a leap of faith on the part of the viewer, for in the context of the institutional archive, we are predisposed to believe unquestioningly what the photograph tells us. Neidich’s interventions reveal how the use of RC prints in archives becomes part of the inbuilt illusion of “authenticity,” as the resin-coated paper in this process is sealed by two polyethylene layers, making it impenetrable to liquids. Since no chemicals or water are absorbed into the paper base, the time needed for processing, washing, and drying is significantly reduced in comparison to fiber-based papers. Resin paper prints can be finished and dried within twenty to thirty minutes. Resin-coated papers have improved dimensional stability, and do not curl upon drying. And so, as we observe the quickening of time, photos made in haste, and the intervention of modern photographic processes, there is the emphasis on durability over fragility and on the distance from the original photographic processes.</p>
<p>Neidich’s photographs are typically taken onsite with a 4 × 5 camera and rephotographed with a 35 mm camera to make the doppelganger in an act of self-appropriation. This type of assemblage is found in many of the series that make up American History Reinvented, as falsification becomes the believable norm. Each series utilizes a different kind of camera, lens, and format.</p>
<p>For “<em>Aerial Reconnaissance Photographs: The Battle of Chickamauga</em>” (this event originally took place 19–20 September 1863), the artist hired a twin-engine plane to fly over a Civil War re-enactment at a historic battlefield outside Chattanooga, Tennessee, in order to photograph it from the air; he then processed the resulting images in the archaic tintype format (“Gallery,” p. 000: “The Battle of Chickamauga,” 1990–1991, and “Chickamauga Double Line-up,” 1990). Here Neidich re-enacts Félix Nadar’s legendary balloon journey above Paris in 1858, but he also produces a dialogue with Edward Steichen’s famous aerial photographs first delineated in Allan Sekula’s pivotal study “The Instrumental Image: Steichen at War.”8 Again, Neidich’s use of tintypes oppositionally foregrounds the contemporary modernization of information gathering, museum culture, and memory. For this series, Neidich used a 35 mm camera with three different lenses—wide-angle, normal, and telephoto—to make pictures of the re-enactments.</p>
<p>Neidich’s work also draws our attention to present-day staged news events. From George W. Bush’s triumphant landing on an aircraft carrier to the annual Academy Awards ceremonies, we are overwhelmed by what Daniel Boorstin referred to as “pseudo-events” in which make-believe events are created only to be documented and distributed through media circuits for profit.9 These are woven into the daily menu of disasters, scandals, and gossip to be distributed worldwide on twenty-four-hour news channels hungry for fresh stories to disseminate to a public riveted to television sets and computer screens. In this evolving cultural-visual landscape, the conditions of the truth of the image can vary enormously.</p>
<h4>Contemporary Art Practice and Re-enactment</h4>
<p>One can trace a genealogy for Neidich’s work in early experimental art photography, including that of the Surrealists, whose “staged” photographs provoke visual discord, questioning the relationship between representation and reality. Here, silent dramas enhance for the viewer the strangeness of unlikely juxtapositions, as in the staged montages of Antonin Artaud (1896–1948) and Eli Lotar (1905–1969). The “performed image” creates dissonance for the viewer, placing him or her in a separate, third space of observation, between reality and unreality. The questioning of what is real becomes a part of the viewer’s experience, but the scopophilic drive and desire to encounter the truth overrides and suspends the viewer’s disbelief.</p>
<p>As in Surrealism, Neidich’s camera acts as a scientific instrument that takes the place of the organ of sight in the detection of strange and reinvented realities. In Neidich’s framing and cropping, insertions, and playful rearrangements of reality, he offers up a hypertrophied real, where the viewer remains in a liminal state, between what has happened in the past and what changes have occurred in the re-enactment, and observes the actual physical interventions in the photographs that mediate between the two.</p>
<p>Neidich’s American History Reinvented looked forward perspicuously to myriad current art practices that engage with re-enactment, and in which artists restage events as investigations of current political and social conditions. Neidich’s work is also an examination of the problems of authentically performing the past. He analyzes re-enactment both as a cultural phenomenon and as a series of performances that aim to recreate past events accurately. Rather than simply perpetuating a complacent nostalgia for the past, a re-enactment as an art project may have the potential to prompt a critical reevaluation of historical narratives as singular isolated events.</p>
<p>Until recently, with the notable exception of Richard Schechner, there has been little written about the phenomena of the historical re-enactment.10 In the last two decades, however, studies on re-enactment produced within the fields of visual arts and performance studies have increased dramatically. Recently, scholars including Rebecca Schneider,11 Peggy Phelan,12 Baz Kershaw,13 and Mike Pearson and Michael Shanks,14 have been involved in a critical reevaluation of this field of investigation. A reexamination of Neidich’s photos within this discourse will contribute to scholarship in the field of performance studies regarding the role of repetition, mediatization, and disappearance in performance, while simultaneously examining the key problems of performing the past in postmodern culture, with particular focus on the emergent notion of authenticity or authentic experience.</p>
<h4>Double-Take: Re-enactment in recent work</h4>
<p>Jeremy Deller, the collaborators Tom McCarthy and Rod Dickinson, and Jim Naughten are influential and controversial UK-based artists experimenting in the area of event culture, and have all made re-enactment central to their oeuvre. By recreating on film the violent clash of the 18 June 1984 miners’ strike which took place in Orgreave, a small town near Rotherham in South Yorkshire, UK, on Sunday, 17 June 2001, the day before the seventeenth anniversary of the original strife, Deller offered a restaging of a political event that occurred during a period of immense change in UK politics under then-prime minister Margaret Thatcher. Artangel, the London-based public art commissioning agency, engaged Deller to film this re-enactment within an art context (Plates 1–2). This work has become pivotal in event culture, linked to art, and viewed in the cultural arena. What is striking is that Deller’s live re-enactment was so realistic that it is virtually impossible to differentiate the recreated action from footage of the original confrontation. Deller has taken a further step in the falsification of historical evidence, as his intention to create a “double take” was also linked with the need to reinstate some of the trauma of that event. He described the undertaking this way:</p>
<p>Despite unpleasant cold &amp; wet weather (in stark contrast to the blazing heat of June 1984), our 800 re-enactors and extras threw themselves into their roles. Because of the weather, uniform/period clothing was not fully worn until Sunday morning. “Riot Policemen” square-bashed and were trained by Lancashire Constabulary instructors in the use of long and short shields, whilst the “bobbies” practiced forming a cordon and holding their ground against the expected “pushes” by the “miners”. The latter practiced advancing and running away in loose formation, looking unorganised although for the purposes of our re-enactment, being highly organised through a “command structure” not dissimilar to our “police”.15</p>
<p>In addition to re-enactors, miners who were present at the historical event also took part, as did 280 local people. For these participants, a feeling of déjà vu became part of the experience. For Deller, this sense of the uncanny was intentional, as the experience of cultural forgetting became one impetus to make this work. By moving the context of viewing this work from newsreel/documentary film to art museum, Deller has discovered a new audience and generation of viewers for the dissemination of this event. Deller develops his ideas within the tradition of the exploration of history and authenticity that Neidich set out in American History Reinvented.</p>
<p>Rod Dickinson &amp; Tom McCarthy’s installation, titled Greenwich Degree Zero (2006), including film footage (57 seconds, black and white, 35 mm, silent), was the first collaboration between artist Dickinson and artist/novelist McCarthy (Plate 3). This is an exhibition that interrogated in detail the role of media and technology in the construction and reconstruction of public experience and memory.</p>
<p>The artists’ starting point is a strange late nineteenth-century event: on the afternoon of 15 February 1894, a French anarchist named Martial Bourdin (1868–1894) was killed when the bomb he was carrying detonated. The explosion took place on the slope beneath the Royal Observatory in London’s Greenwich Park, and it was generally assumed that his intention had been to blow up this building—the place from which all time throughout the British Empire and the world was measured, and a prime symbol of science—“the sacrosanct fetish of to-day,” as Joseph Conrad (1857–1924) wrote in The Secret Agent in 1907.16</p>
<p>Using the mechanisms of historical representation, Dickinson and McCarthy reimagine the event as a successful attack on the observatory. Employing a similar methodology to Neidich, they infiltrate and twist the media of Bourdin’s time: creating a film shot on a hand-cranked Victorian cinematic camera depicting the burning observatory, reprinting existing 1894 newspaper reports and anarchist literature edited to fit their version of events, as well as video interviews with contemporary explosives experts and political historians. The installation reports an event that did not quite happen, blurring the distinction between fact and fiction and relocating the genuine public outrage and hysteria about the threat of anarchist terror that prevailed in the 1890s in the ambiguous space of nonevent. Bourdin’s death brought on a plethora of speculative stories in both the mainstream and underground media. Rather than try to establish the “truth,” Dickinson and McCarthy use a form of repetition to reach back to the degree zero of time, mediation, and terror.17</p>
<p>Jim Naughten is a photographer who, as a child, was obsessed with his collection of toy soldiers, tanks, and all things military. He would build aircraft and hand paint in detail his toy soldiers. His family has strong military links: his grandfather was a “desert rat” who served with General Bernard Montgomery’s 8th Army. It is no surprise, then, that as a photographer in adulthood, he has chosen re-enactment as the theme of his photographic practice. Yet Naughten’s work is different in methodology and intention from Neidich’s, Deller’s, or Dickinson and McCarthy’s.</p>
<p>The subject matter for Naughten involves an investigation into what lies behind the strange phenomena of re-enactment culture, especially for the individuals who take part. Over two years in Kent, in the countryside of South East England, Naughten made a digital record of the various battle re-enactments. During this period, his topology includes some five thousand shots, edited down to form a book of portraits of the re-enactors. Naughten is astonished at the seriousness of the sitters, and the attention to detail of their costume, hair, and accessories (Plate 4). Their “look” perfectly recaptures that of wartime Germans and Britons. As one critic of Naughten’s work has proposed, “by standing outside his subjects, however close they may be to the fantasies of his childhood Naughten nonetheless sublimates his subjects by means of photographic technique…Jim Naughten’s Re-enactors maintain their mystery. Nothing of their real lives is revealed.”18</p>
<p>Naughten’s project adds a new dimension to the subject of truth and the role of photography in reinventing history. The sense of the uncanny is again at play here: Naughten’s perfect portraits pose interesting questions in relation to technological advances, as his flawless digital prints portray subjects whose passion compels them to mimic people from time past: a soldier, naval officer, or sergeant, and women who act as civilians on the sidelines. Under the guise of “living history,” these individuals are also able to live out a fantasy or nostalgia for the past that emanates from all other areas of its representation within the modern technologies of the movie, the television drama, and the museum. Naughten’s subjects are photographed with a plain white background, mimicking the straight photography of August Sander (1876–1964), or more recently the portraits of young bullfighters and mothers by Rineke Dijkstra (b. 1959).</p>
<p>Against this stark background, the viewer’s gaze lands on the expressions of Naughten’s subjects and on their pristine and perfect attire. In Sander’s case this photographic trope was used to represent a stereotype, and in Dijkstra’s case to critique the notion of the stereotype as well as the history of photography. In Naughten’s work, the subjects remain deeply rooted in their own fantasies, highlighted against the stark background. We have no real sense of the individual; his subjects are expressionless and bland, apart from their extraordinary uniform costumes and their obvious commitment to re-enactment as a way of life.</p>
<p>KATHY KUBICKI is senior lecturer in photography at the University for the Creative Arts, and Editor of the journal Photography and Culture. She has written widely on contemporary photography, film, video, and installation art, and her interview with French artist Daniel Buren (b. 1938) was recently published in Speaking of Art: Four Decades of Art in Conversation (Phaidon, 2010).</p>
<p>1 Warren Neidich, American History Reinvented: Photographs (New York: Aperture, 1989).</p>
<p>2 Warren Neidich, Blow-Up: Photography, Cinema, and the Brain (New York: D. A. P., 2003).</p>
<p>3 Pavel Büchler, “The Blind Train Spotter: A Delirium of Doubt,” in Where is the Photograph, ed. David Green (Maidstone: Photoworks, 2003), 88.</p>
<p>4 Lew Thomas, “Picture Intimidation and the Return of the Vanquished,” in Warren Neidich, American History Reinvented, 7.</p>
<p>5 Vilém Flusser, Towards a Philosophy of Photography (London: Reaktion Books, 2000), 73.</p>
<p>6 Beaumont Newhall, The History of Photography from 1839 to the Present Day (New York: Museum of Modern Art, 1949).</p>
<p>7 As in Alain Jaubert, Le Commissariat aux archives (Paris: Barrault, 1986). See also David King, The Commissar Vanishes: The Falsification of Photographs and Art in</p>
<p>Stalin’s Russia (New York: Metropolitan Books, 1997).</p>
<p>8 Allan Sekula, Photography Against the Grain: Essays and Photo Works, 1973–1983 (Halifax: Press of the Nova Scotia College of Art and Design, 1984).</p>
<p>9 Daniel Boorstin, Image: A Guide to Pseudo-Events in America (New York: Athenaeum, 1978).</p>
<p>10 See Richard Schechner, Between Theater and Anthropology (Philadelphia: University of Pennsylvania Press, 1985), as well as his Performance Theory (London: Routledge, 2003).</p>
<p>11 Rebecca Schneider and Gabrielle Cody, eds., Re:Direction: A Theoretical and Practical Guide (London: Routledge, 2001).</p>
<p>12 Peggy Phelan, “Hinckley and Ronald Reagan: Reenactment and the Ethics of the Real,” in Life, Once More: Forms of Reenactment in Contemporary Art, ed. Sven</p>
<p>Lütticken (New York: D. A. P., 2005).</p>
<p>13 Baz Kershaw, The Radical in Performance: Between Brecht and Baudrillard (London: Routledge 1999).</p>
<p>14 Mike Pearson and Michael Shanks, Theatre/archaeology (London; Routledge, 2001).</p>
<p>15 “The Battle of Orgreave recreated,” Historical Film Services, http://www.historical- filmservices.com/hfs%20gallery%202.htm (accessed 24 January 2010).</p>
<p>16 Joseph Conrad, The Secret Agent: A Simple Story (Garden City: Doubleday and Company, Inc., 1907), 38.</p>
<p>17 Greenwich Degree Zero, Beaconsfield, http://www.beaconsfield.ltd.uk/projects/ greenwichdegreezero/greenwich-degree-zero.html (accessed 24 January 2010).</p>
<p>18 Bill Kouwenhoven, “The Secret Life of Jim Naughten,” HotShoe (October–November 2009): 46.</p>
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		<title>The Power of Art</title>
		<link>http://www.warrenneidich.com/the-power-of-art/</link>
		<comments>http://www.warrenneidich.com/the-power-of-art/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 13:16:25 +0000</pubDate>
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				<category><![CDATA[Feature Press]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.warrenneidich.com/temp_wp/?p=803</guid>
		<description><![CDATA[<p>‘The Bremen German literature conference was highly eventful,’ Roberto Bolaño reports in 2666: ‘Pelletier, backed by Morini and Espinoza, went on the attack like Napoleon at Jena, assaulting the unsuspecting German Archimboldi scholars, and the downed flags of Pohl, Schwarz and Borchmeyer were soon routed&#8230; <a href="http://www.warrenneidich.com/the-power-of-art/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<p>‘The Bremen German literature conference was highly eventful,’ Roberto Bolaño reports in 2666: ‘Pelletier, backed by Morini and Espinoza, went on the attack like Napoleon at Jena, assaulting the unsuspecting German Archimboldi scholars, and the downed flags of Pohl, Schwarz and Borchmeyer were soon routed to the cafés and taverns of Bremen.’</p>
<p>In reality, few conferences are this dramatic. The fraternal complicities of academic politics create echo chambers more readily then they do intellectual routs. The format is familiar: a couple of superstars assemble their various allies and, in the liveliest cases, work up an exhilarating spectacle from which everyone goes home happy. The audience is flattered with the impression that something radical is happening; the speakers enjoy the prestige that comes with exposure. Seldom, alas, are two opposed networks brought together for combat.</p>
<p>Held last week at the Drawing Center in New York, ‘The Power of Art’ was something different. Also sadly bereft of martial incident, the eccentricity of the programme, which included both the brain scientist Bruce Wexler and imp of perversity Boris Groys, produced something different from another well-rehearsed event. Organized, in the words of John Welchman, by ‘the irrepressible Warren Neidich’, a Berlin-based artist and curator with an apparently unquenchable appetite for cultural theory, the peculiarity of what was to follow was foreshadowed by the chair of the first session, the poet and English professor Meena Alexander, who used the word ‘feast’ three times in her opening remarks, finishing with the phrase ‘marvelously delicious’, before spending eight minutes reading out the various different speakers’ credentials. The latter gesture raised some questions of its own about the power of titles. Perhaps it would be easier if everyone in the cultural sphere simply agreed on a system and began wearing epaulettes?</p>
<p>‘The Power of Art’ derived its title from Art Power, Groys’ 2008 collection of essays. The book argued that art has ‘always strived to capture the most absolute power’ and that the radical pluralism which underpins contemporary art follows naturally from the death of God, which is to say, the death of transcendence. As the Berlin-based painter Alexis Knowlton remarked during her own lecture, the conference also shared its title with a 2006 BBC television series presented by Simon Schama.</p>
<p>Knowlton’s paper was the breeziest and most polemical of the day. Under the title ‘Intention Attention’, she delivered an engaging anti-curator screed, with the enemy figured in the form of ‘the middleman’: a no-talent thematizing schemer comparable to sub-prime mortgage dealers. The middleman, Knowlton claimed, worked to systematically corrupt the purity of artistic intentions in the service of crafting false points of convergence. The talk was as entertaining as it was critically dubious. Accompanying herself with a slide-projector, the high-point arrived when she pulled up a picture of Daniel Birnbaum looking leonine, and called him bad names to much mirth and applause.</p>
<p>If Knowlton was the least recognizable name on the programme, the most recognizable was undoubtedly Groys, who spoke under the title ‘Mass Culture, Phase 2’, and dominated the first session with his nihilist irony. The contemporary situation, he claimed, was ‘exactly the opposite’ to the one theorized by Guy Debord in The Society of the Spectacle (1967). There are no longer any spectators, or even an audience. ‘We are all on stage’, he argued from the stage, as we watched from the audience, and wrote down what he said. Reflecting on the profusion of the blogs and the mysteries of the readership, Groys mused, ‘I am convinced they are being written for God,’ later clarifying, ‘who, of course, is dead.’</p>
<p>Groys spoke third out of four in the morning session, following the Yale professor Laura Wexler’s opening disquisition on ‘Pregnant Pictures’ and her colleague David Joselit’s noble attempt to formulate ‘The Laws of Images’. Completing the set was Jonatan Habib Engqvist’s dramatically-titled ‘Long Live Degenerate Art!’ The quartet then came together for a morning panel, which was too brief to throw any additional light, except for one excellently observed point by Wexler. The embodiment of contemporary ideology, she suggested, is no longer the Althusserian policeman shouting ‘Hey you!’ but the traffic cop, waving cars past a car crash, affectlessly repeating, ‘Move along, nothing to see here.’ Wexler attributed the insight to one of her Yale colleagues but a quick Google search reveals that it seems to have been made by several people independently, including Jacques Ranciere, Paul Helliwell (in the course of attacking Ranciere) and Cai Guo-Qiang.</p>
<p>The American Studies professor Wexler avoided contemporary art topics to criticize the representation of pregnant bodies in the mass media, from Annie Leibovitz’s hugely controversial photograph of the pregnant Demi Moore, published in Vanity Fair in 1991 (vendors outside the permissive Sodom of New York City insisted in sheathing the issue in a protective layer of plastic), to the more recent images of Thomas Beattie &#8211; the pregnant man. Wexler claimed that the images of Moore, which depicted the bronzed actress as powerful and in command (glittering diamonds placed across her body, her hands protecting her belly-product), slotted into a neoliberal paradigm of defensive ownership. The Beattie photographs apparently broke with this paradigm, by showing the expectant father/mother proudly displaying his/her swollen stomach without the same sense of protectiveness. I wasn’t wholly convinced by this, but Wexler’s concluding speculative question was well-judged: will the image of a pregnant man change an abortion debate, when that debate rests on men telling women what they can do with their bodies?</p>
<p>While Wexler’s paper was essentially a single-issue concern, Joselit was more ambitious. The chair of the Yale Art History department opened by establishing that he meant the idea of ‘laws’ in the sense of physical laws, like the laws of thermodynamics, rather than moral or legal laws. Talking about placement, source and frequency, and itemizing three laws in particular, Joselit proposed that: images engender, by producing new images and by establishes genres of being; images crystallize as icons; and icons display inertia. His main point of departure was the unregulated documentation of Abu Ghraib; his hero was Thomas Hirschorn and his collage Visions of a New Millennium (2002), which Joselit interpreted as having the Brechtian aim of compelling its viewers to take a position. The main distinction was between ‘governed’ and ‘ungoverned’ images, the latter corresponding to the images which proliferate beyond state control (as with the Abu Ghraib pictures), and the former represented by Hirschorn’s reproduced pictures of viscera.</p>
<p>After the brief panel, and then a break for lunch, Meena Alexander returned and resumed proceedings with an impromptu reading of some of her war poems. She was followed by Knowlton, and then the Swiss curator and doctoral student Susanne Neubauer, who delivered a scholarly disquisition on Channa Horwitz and Paul Thek. John Welchman then brought up the field.</p>
<p>Part of the Thatcher-inspired academic exodus to California in the early ‘80s which drove a raft of Leftist-minded UK art historians (Peter Wollen, Victor Burgin, Laura Mulvey, T.J. Clark) to the American West Coast, Welchman began by revealing that he has known conference organizer Neidich for 30 years. His erudite, jolly paper focussed on the finer points of Paul McCarthy’s ongoing ‘Pirate Project’ (started in 2004) and ended with a dramatic Usual Suspects-like twist, in which McCarthy was revealed to be none other than… Walt Disney: both represent myth-generators par excellence, the former is only the dark side of the latter.</p>
<p>In the aftermath of this bombshell, and a brief cigarette break, Welchman returned to introduce the hybrid third session, which opened with a scholarly talk on the invention of aesthetics by Sven Olov Wallenstein, the prolific Swedish philosopher and translator, and editor of the brilliant geek-philosophy and art journal <a href="http://www.sitemagazine.net/">Site</a>. Wallenstein had arrived in New York armed with copies of the new issue; the cover star was Husserl.</p>
<p>Time constraints prevented Warren Neidich himself for speaking; scheduled to lecture on ‘neuropolitics’ his remarks were restricted to a few brief closing remarks that gestured towards a synthesis, that, under the circumstances, could not be made. Realistically, an additional day, devoted entirely to discussions, would have been needed to digest this sprawling smorgasbord, and that day apparently wasn’t available. Nonetheless, problems were posed and tentative new correspondences established, and on these grounds the conference was undeniably a success.</p>
<p>Following the close of the conference, on a terrace overlooking Manhattan, the conversation turned to darker matters. Groys, a charming egomaniac, discussed how much the deceased Heiner Müller had liked his book Gesamtkunstwerk Stalin (1983) and recalled the experience of staying in Elena Ceauşescu’s bedroom three weeks after she was murdered by a vengeful mob. Meanwhile Wallenstein, under pressure from Engqvist, told Žižek stories. ‘He told me once over dinner,’ the Swede noted, ‘that his single greatest ambition was to write more books than Derrida. He will fail, of course. Derrida wrote, what, 80 books?’ Reflecting on how his own reading habits were changing with age, the philosopher mused that the day was approaching where he would start reading biographies of dead Roman Emperors.</p>
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		<title>The Rules of Engagement: EXHIBITION</title>
		<link>http://www.warrenneidich.com/the-rules-of-engagement-exhibition/</link>
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		<pubDate>Sun, 17 Jan 2010 13:15:53 +0000</pubDate>
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				<category><![CDATA[Press]]></category>

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		<description><![CDATA[<p><strong>- Warren Neidich -</strong><br />
<em>Exhibition is a temporary (six months) independent art initiative located in a vacant storefront at 211 Elizabeth street in New York. Exhibition offers an experimental and contradictory artistic and curatorial approach. Only a continuous single exhibition will be shown during this</em>&#8230; <a href="http://www.warrenneidich.com/the-rules-of-engagement-exhibition/" class="read_more">Read On</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>- Warren Neidich -</strong><br />
<em>Exhibition is a temporary (six months) independent art initiative located in a vacant storefront at 211 Elizabeth street in New York. Exhibition offers an experimental and contradictory artistic and curatorial approach. Only a continuous single exhibition will be shown during this six months project. Initiators: Eric Anglès, Nathalie Anglès, Elena Bajo, Warren Neidich and Jakob Schillinger.</em></p>
<h3>Warren Neidich</h3>
<p>At Exhibition we have a number of rules—or prescriptions—that establish three levels of chance that envelop each artist intervening in our project. The rules are as follows: first, the artist’s name, written on a small piece of paper, is drawn from a hat in which up to ten names have been included. The artist is then contacted and a meeting is scheduled at the space. After the artist has understood and agreed to a set of overriding conditions upon which the project was founded—for instance, that he or she give up all rights to the work and that the work is not to be sold—the artist is asked to roll dice. Three rolls determine where the artist can operate within the space. The floor plan of the space is uniquely constituted for each invited artist so that, for instance, what was a pie-shaped conformation for one could become a set of concentric circles emanating from the center of the gallery for another. If an artwork already occupies that space, the new artist has the right to move, destroy, change, parasitize or ignore it. These three levels of chance have the effect of making this project, as much as possible, one that is uncurated. Does anyone think that these rules of chance could be instituted and recoded into a set of prescriptive devices mapped into the context of a magazine format? Could we throw the dice here as a way to begin our conversation for Art Lies?</p>
<h3>Jakob Schillinger</h3>
<p>Reading the statement I’m supposed to respond to (the order of statements predetermined, in fact, by a proverbial roll of the dice), I’m tempted to ask, Who are you speaking to, Warren? Which makes me wonder who I am speaking to right now. My interest in Exhibition is that it does not (at least not primarily) address an abstract audience but instead generates and gives space to concrete relations and interactions. By “addressing an abstract audience” I mean a principle that I see at work not only in the production and showcasing of art but also in practices of everyday life: the reification of activities, the creation of representations that are circulated amongst an abstract audience—the art world or the World Wide Web, in the case of the broadcasting of one’s life via cameras, phones and online services such as Facebook. This public is abstract in the sense that it is mediated to the degree where the medium itself becomes fetishized—becomes the actual address. The medium embodies the idea of a public. This “public,” however, is in my impression not a discursive realm but a market, its principal category being visibility. Its operations are ranking, quantification and statistics, not argument or communicative exchange. Arguably, art (or life, for that matter) is increasingly produced to circulate in this realm, and thus increasingly reduced to its exchange value. Against this tendency, Exhibition shifts the emphasis to what one could call the use value of art—artworks as props for concrete human relations and for communicative exchange. That said, I pass my turn.</p>
<h3>Nathalie Anglès</h3>
<p>Indeed, how to address the format of the magazine within the context of the invitation that is extended to us, and whether it is relevant within this framework to remain consistent with the process and mechanisms we have established for Exhibition, were my own first thoughts. No conclusive argument was drawn from our numerous discussions on the topic. But these back-and-forth discussions only reinforce my conviction that the most significant part of this project—beyond the material results generated in the space—is the continuous flow of immaterial conversation between organizers, contributors and visitors.</p>
<h3>Eric Anglès</h3>
<p>Thanks, Warren, for bringing up the dice! I must say that for me they’re definitely something to avoid fetishizing. A look around and it’s pretty clear already that while the dice do guarantee outcomes, they don’t necessarily guarantee exceptionally interesting outcomes. Nor do I find chance mechanisms all that interesting in and of themselves. But that’s precisely the point, isn’t it? The “interesting” is another one of those abstract categories that I think Jakob is talking about. There’s this kind of anxious relief that’s delivered by a common verdict of how wonderfully interesting something is that thwarts the concrete human relation that you are both calling for. And yet, while dice aren’t interesting, they’ve been such a uniquely liberating tool in this process. They free us, if only temporarily, from the pressure of the many irreconcilable interests colliding in this experiment: our individual projects, those we invite, “career” stakes, the expectations of the developers lending us the space, which we might otherwise feel an awkward pressure to internalize. The interests of the editors and readers of Art Lies, which of course we could never manage to anticipate. In the end, these dice are a game of movement, color and laughter that, for a fraction of a second, rip us from the sphere of self-involvement into a present of pure possibility and projection.</p>
<h3>Elena Bajo</h3>
<p>The other day in our preliminary/tentative conversation, we couldn’t agree on common issues of interest in Exhibition, and we couldn’t agree on a common format to talk about the project. We tried to come up with common questions that would summarize these interests, and we failed again. Then I said very spontaneously: “Our strength is our weakness,” just like that&#8230;I think I was referring to the fact that in this project, we are managing to preserve our five individual voices (even if this is a generator of constant conflict) but that we still share a common mechanism by which the project functions. The power and strength of Exhibition is that individuality is preserved. We are against individual voices being lost in favor of the group, but this actually benefits the project. On the other hand, we provide a space free of restrictions (except the structural rules of the game) to be intervened in by artists. The interventions in the space are traces left behind after engaging and questioning the space, the project and us. The fruits of those questions are left in the space. At the same time, the state of the space is such that if I were a visitor who doesn’t know about the project and I came in and looked around, I would not even know what question to ask.</p>
<p><strong>Jakob: </strong>Dear friends, I’m still conflicted about this double address, but since I really want to ask you these questions at this point in our correspondence—and since we all agreed on this format for discussion—please insert this: what status would this visitor’s question have? One of the contributing artists was very critical of our project because we’ve established rules that the participating artists have to submit to—because we are exerting power but conceal this fact by referring to “external” laws and the “impartial” dice. What you are describing, Eric, really is an outsourcing of decision (to the dice) and our own submission to this law. (I say law rather than rules, thinking of Warren’s “state of exception.”)<br />
Now, that artist’s critique was that we’re not equals in our relation to this law. What are we? Sovereign? Police? I think this makes up a big part of the project. Aren’t we staging and framing processes that are structurally analogous to political problems of a democracy? I’ve been thinking about art in political terms recently, especially about the sovereign power of the artist and the possibility of a non-sovereign force. (In a talk, Boris Groys theorized the constitutive violence rendered visible in installation art—especially when it stages the democratic processes.) What kind of power is at work in Exhibition? What is the status of the “continuous flow of conversation” with regard to this power? Eric, you often insist that we are not curators but artists. In a conversation with a participating artist, asking what kind of work you do, you said: “You’re in it.” I think this is a crucial statement regarding the status of our conversations. Does that mean that the installation or conversations that are Exhibition are based on a sovereign authorial decision—are subject to the law this decision posits—which eventually need not justify itself? With regard to our discussion the other night about the curator becoming artist—yes, many curators become reflexive of their decisions and no longer claim objectivity. But aren’t they still obliged to justify their decisions rationally, in discourse, while an artist’s decisions can only be rejected as a whole and cannot be subject to discursive negotiation? And if that’s not the case here, what are the implications of Exhibition with regard to this model of the artist, which arguably still structures the field of art? Is this where the agonistic principle that Elena called “our strength [and] weakness” comes in?<br />
<strong>Warren: </strong>I think that many of these concerns are concretized in another issue that has become a focus of our conversations at Exhibition and has relevance for this conversation in Art Lies: I am speaking about the archive. If Exhibition is a space in which each gesture is an event, ephemeral and in some ways performative, then what form would an archive have here? How would it assemble the myriad of gestures into a narrative or story? These gestures can at times be destructive, parasitic and autocatalytic, leaving works broken, fragmented and hollow vestiges of themselves. How would power relations come into play? Especially in terms of how forms of cultural hegemony influence the conditions of the decision-making processes at work inside the parameters of Exhibition as it functions as a social condition between its initiators. How would that archive therefore be constructed? What texts and images would be included or excluded? How would the history of the space be remembered—and for whom? First, as a series of stories generated by a storyteller sitting in the gallery who through an oral diatribe recounts the history of each work in the larger context of the space in different terms at each recount; a virtuoso performance that has no material basis except in the memories of each visitor. Or, as a series of photographic documents taken at the time of each gesture and then assembled into a book that could then be used as a visual aid to guide visitors who enter the space and want to know what it is they are looking at and need physical evidence to feel secure. Each form has the potential to be affected by different kinds of administrative procedures that must themselves be questioned. Finally, when this experiment closes on the last day of August, what traces will be left for future audiences now transformed into historical readers? Is having a physical archive a complete contradiction to the spirit of the project? Or is it a form of generosity?</p>
<p><strong>Elena:</strong> Jakob, I see us as a group of five artists who share a common mechanism of action when we find ourselves within the Exhibition territory, limited to its physical premises. We function as a collective in this project. The fact that today “colIectives” in the art world have become institutionalized tokens that generate the interest of curators and museums looking to demystify the idea of the Modernist individual genius has affected our approach to this way of working, perhaps making us a little too self-conscious of our every intention and action. Perhaps limiting actions to a specific site, which is free of rent, and creating a temporary timeframe of six months and a set of rules in which chance and conversation play a significant role frees us from the dangers of capitalistic assimilation that beset most large cultural institutions that rely on private funding. It is within this set of parameters that other artists are invited to intervene as excess collaborators: as individuals within our collective. The original conversation mentioned earlier, in which the rules of the project are elucidated, is more than an invitation to participate with us in the space. It is an invitation to become part of our collectivity and enjoy our freedom. In this way, the rules of sovereignty incorporated into Exhibition’s procedures are dispersed beyond the original initiators, and our project becomes an experiment in nongovernmental agency. In other words, it functions in accordance with a multitude. And, Warren, the issue of the archive is a delicate and intricate one. Who has the power to tell the story of what really happened? Who has the power to rewrite history, the power to manipulate memories and the power to retell a story? This has been an issue in the history of the world, and perhaps Exhibition is a microcosm in which displays of the micro-politics of that larger condition can be enacted, reflected upon and critiqued.<br />
<strong>Eric: </strong>A microcosm, indeed&#8230;make that an aquarium! What is beyond doubt is the amazing density of heady conceptualizing and self-reflexive musing this echo chamber has been injecting into our daily conversation. Elena, Jakob, Warren, you each bring up the politics of this experiment. I too wonder where that is located. My view is that we should not exaggerate the significance of these funny rules of engagement we’ve cobbled together, either as vectors of “freedom” or of undue “sovereign power” on our part. What is it that has been happening in this room, first and foremost? Social encounters. Honestly, so far I have not found the nature and quality of these encounters to be under the gun of our eccentric little structures—catalyzed, yes, just as they are by the work on the walls and those floppy balloons in the air, but not determined. Every time it’s my turn to sit at the desk, talk to an artist, greet a visitor or sit with the four of you to decide how to proceed, the most urgent and incredibly exacting demand I experience is to make myself open and available to whomever is there before me. Am I listening? Probably not so closely. Am I cutting you off? Likely. How distracted am I by my desire to see my argument carry the day? What am I assuming and presuming? What kinds of crutches am I relying on to get this conversation safely over and done with? To what extent am I projecting myself into an abstract future only to stare right back at my own image from the nonexistent vantage point of the “archive” of an experience that has not yet merited its name? This is an experience I could instead be trying to manufacture in the company of a stranger, at the risk—in the hope—of historical invisibility. This, in a nutshell, is where the politics of this experience lie for me. Those are the pragmatics of any experience, I guess&#8230;but this particular site we have constructed has been precipitating—wittingly or not—a bewildering concentration of spontaneous, ethical micro-dramas of this nature. So what might at first glance look like a theater of freedom and constraint, the rehearsal of a tired dialectic between an artist/curator enforcing the law and an artist/Houdini dancing her way out of those shackles, is far more immediately and compellingly an experimental site where each one of us present in this space is made to decide, over and over again, how to face one other.</p>
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