Horizon Swell (2011)
Galerie Fons Welters, Amsterdam, 2011
For the work ‘Horizon Swell’, 2011, Warren Neidich has once again returned to Malibu, California, the site of his earlier work ‘Double Vision, Malibu’, 1999, to investigate the conditions of this alienation and anxiety as we enter into the new unknowns of the age of information. In ‘Horizon Swell’, 2011, made some 10 years later, using surfers as the metaphor of his investigations, Neidich has taken these one step further. In this moment of semio-capitalism, in which capitalism instead of producing goods is producing psychic stimulation, the surfers, or web surfers if you will, and the environments they find themselves, are delinked from their real significations first of all as bodies in space, next as icons of a counter culture in which individualism and radicality are lauded, to become something antonymous. Perhaps this is why Neidich has chosen to use perverted colours in these pictures; colours that frame the moment of the un-surfers failure and crashing.